Hindustan Unilever Limited

 Hindustan Unilever Limited Article

Business summary

PRAN-RFL GROUP was developed in 80. Keeping because the corporate objective of the group we now have over the years varied our actions. Today our company is the largest cpus of fruits & fruit and vegetables in Bangladesh. We encourage contract farmers and help these people grow top quality crops with an increase of yields and obtain fair prices. The Group comprises of 10 companies.

PRAN-RFL group vision is usually to be recognized as the most successful food and drink company in Bangladesh, generating sustainable, lucrative growth and continuously improving results to the main benefit of shareholders and employees. The top offices are located at Dhaka with creation facilities surrounding the country. The management can be modern modified to our environment & culture. Our most significant asset is definitely our skilled team of hands-on-mangers & dedicated workers. The factory makes instant noodles, cereals and repacks milk substitutes, soups, beverages and infant nutrition products. Today NestlГ© Bangladesh Ltd. is a firmly positioned business. The company can continue to increase through the policy of constant development and restoration, concentrating on our core expertise and responsibility to superior quality, with the purpose of providing the highest quality food to individuals of Bangladesh.

The company got launch Pran juice available in the market. It is completely different from the classic juices prove comments. This can be a high quality juice which will be benign. In that item, there will have some special ingredients which will provide nutrition and which will be are digester. And so definitely, that product will probably be an exclusive merchandise in the market. The target market of this product will be those who feel that juices are harmful for health; those who have digesting challenges; and the current users from the juices. Our Juice provide some excellent tastes that can provide wonderful pleasure. The juice has some special ingridients so it is certainly not harmful pertaining to teeth. There is no chemical color in this juice. This is generally a natural product which has no negative side effect. Following analyzing the industry demand I've seen that there is a demand in the market for this kind of item. And after SWOT analysis I have seen which the company got faced a fantastic opportunity to type in this business. Otherwise, there are many risk engaged this business.

The merchandise has same type of compitators in market. So the client may not discover the demand with the product. The competition will also excessive. And they have succeed so the had conveniently enterd the foreign exchange market. Considering all of the possible hazards I can suggest the company that it will be successful to enter this business since there are some positive sides of the product plus the company is likewise strong. After estimating the charge and sales I can declare it is profitable. So the bigger authority should think about this advertising plan.


Thank you my course instructor Mr. Sohel Islam produce topic " Marketing program of one products” and start all of us to research this topic and assure me that he can help me interested. Then all of us start this research and observe many unknown and sensitive subject matter. We are very glad that in spite of various limitations we certainly have completed the Assignment efficiently. At the time of organizing this Job, we received cordial and sincere assistance from many worries First of all we would like to thank the immeasurable style and serious kindness of Almighty Kristus, the best authority of the universe. In that case we would like to thank to assign this kind of work. Now but not least we would like to thank, Term Head Office of Organization Administration; Independent University of Bangladesh, who have inspire carrying out such types of work. And several cordiality to all or any our group members for their kind consideration.

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Table of contents



one particular - 6th

Current Marketing Situation

7 - 8

Danger and chance analysis

being unfaithful

Targets and concerns

10 -- 11


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