Bm 3614 Professional Selling & Sales Supervision Product Features & Rewards Deconstruction
BM 3614 Professional Providing & Sales Management
Product Features & Benefits Deconstruction
and Creation of a ‘Silent Seller'
You have to do this assignment if you failed assignment one particular
Briefing Linen for Project 1
1 ) Select any single concrete product OR PERHAPS intangible services of your choice.
2 . Secure a brochure or perhaps download various other product info from the web.
3. Make a list of what you consider to be the most important product features. In this framework the ‘cutting & pasting' of story information from the source materials is allowed.
4. Hyperlink your list of features every with a corresponding benefit to create feature / benefit pairs. This examination and list will be captured in a Powerpoint slide (refer to glide templates).
5. Execute a ‘benchmark' comparability between your picked product and either a known as single competitor or with similar competitor products on the whole. Be sure to offer a clear mention of your picked product's benchmarking as both ‘o' (equivalent), ‘+' (better than), or ‘-‘ (worse than)you comparator. Your benchmarking comparison will also be captured in a Powerpoint go (refer to slide templates).
Silent Vendor Narrative
six. Create a general equivalence affirmation based on the ‘o's.
six. Create a particular recommendations affirmation based on the ‘+'s.
almost 8. Highlight which in turn potential objections have been determined based on the ‘-‘s.
being unfaithful. Create statement/s as to how you intend to manage potential arguments. Collectively, the silent seller narrative will probably be captured within a Powerpoint go (refer to slide templates).
10. Types of your source material must be submitted with your Assignment.
Therefore Would I actually Buy one?
11. The overall degree of convincingness of the rationale and recommendation can also be assessed.
doze. Marks will probably be awarded on the following basis:
- Go 1 . Your...